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Directed by Grant Fulton - these
adverts will feature as part of the Pay Per View video on "The
Altogether" DVD album and will also be available as an extra
feature as individual items.
Grant Fulton directed the track “Pay
Per View” which was post-produced at Resolution.
He said: “Although Phil and Paul had early input, each director
had complete autonomy and freedom to make a film to go with their
chosen track.
“There are no links between the films as far as I know – in fact,
I’m looking forward to seeing the whole thing to find out what
everyone else has come up with. “
It was an incredibly liberating experience, with no restrictions
imposed at all and nothing but the quality of the work being judged.”
Grant continued: “It’s been a real collaborative effort too –
companies like Resolution have helped enormously.”
Pay Per View, the story of a young man waiting in a hotel room
for a call girl, was produced within 3 months.
Pre-production began in December and then a series of surreal
advertisements was shot and edited. The adverts appear briefly
on the TV in the hotel room, so they had to be completed before
the main story.
The full adverts will also be available as an extra feature on
the DVD. Finally the body of the story, with the ads appearing
on the television, was shot and the whole film completed.
Resolution was a natural choice in Grant’s mind for the post-production.
He had worked previously with Dan Gable, dubbing mixer for the
audio department Resound; and Grant was also a director on Big
Brother which brought him into contact with many others in the
Resolution team.
Grant said: “My experience working with Resolution on this promo
was wonderful. Their editors are very intuitive, they really understood
the concept of what I was trying to do, both with the main story
and also with the ads.”
Dan Gable of Resound was particularly pleased to have the opportunity
to work with the 5.1 surround technology.
He said: “This was the first job we’d done in 5.1 and I was very
pleased with the results. It was nice to know how well the audio
suite handled it and how good it sounded working in there.
“I found it a really fun project to work on, not only because
the material was funny, but because there was so much scope to
play around. I’d definitely like to do more work in 5.1 - you
can do so much more with the sound effects and the incidental
music.”
On the visual side, the advertisements in particular provided
an opportunity for Robin Doelly, Resolution’s online editor and
compositor, to show the capabilities of Avid|DS.
“I’d worked with DS before on a project in Italy,” Grant remembered,
“but, probably due to the language barrier on that project, I
never really understood what it was capable of.
“With this promo, specifically on our deliberately cheesy and
surreal ads, Robin really pulled out the stops and made them look
better than I ever thought they would.
“My personal favourite is “Nine Bob Notes” [a commercial for a
folk-music album, sung by nine men called Bob – all played by
the same actor]. It was only a 2 hour shoot, and the actor, Jason
Milligan, had to play 9 characters against a tiny blue screen.
“The reasons it looks so good are Jason’s talents, the wardrobe
and makeup department who transformed him 9 times in 2 hours,
and Robin’s compositing skills with the DS. In fact, the keying
and compositing on the whole job were fantastic.”
“Pay Per View” credits:
Director: Grant Fulton
Producer: Jo Wiser
Production Company: Malarkey
Resolution editors: Richard Long (offline), Robin Doelly (compositing/online),
Jamie Armstrong (grading), Dan Gable & Luke Tennant (audio dubbing)
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